Federal Marketing Insights

Federal Marketing Insights

Recent Posts

Creating the Ultimate LinkedIn Profile: Step 7 – Education, Honors, Awards, Interests and Organizations

Posted by Federal Marketing Insights on August 25, 2015 at 2:15 PM

Editors note: This is a guest blog post written by LinkedIn Expert/Trainer & Award Winning GovCon Consultant Mark Amtower.  He is the Host of Amtower Off Center on Federal News Radio.

This may seem like a miscellaneous category, but each of these elements can enhance your profile.

First, any post-high school education should be listed. Many people include high school, which is a great idea for those only a few years out of school and for those looking for long, lost friends. While this may seem more appropriate for a platform like Facebook, I have made more than a few good connections this way

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Topics: Social Media, Federal Marketing

New Video Series: What Is Working In Marketing To The Government? Part 4

Posted by Federal Marketing Insights on July 14, 2015 at 7:14 PM

In part four of “What Is Working In Marketing To The Federal Government?”, Mark Amtower focuses on the impact of mobile devices within the federal government as well the broadcasting effect on reaching government employees.  Panelists Ralph Renzi, Lisa Dezzutti, president of Market Connections, and Rita Walston, senior director of Client Marketing at immixGroup, explore these issues. 

Here are the topics we discussed in this informative 10-minute video:

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Topics: Social Media, Federal Marketing

Creating the Ultimate LinkedIn Profile: Step 6 – Recommendations and Endorsements

Posted by Federal Marketing Insights on July 9, 2015 at 7:13 PM

Editors note: This is a guest blog post written by LinkedIn Expert/Trainer & Award Winning GovCon Consultant Mark Amtower.  He is the Host of Amtower Off Center on Federal News Radio.

A “recommendation” can be given to a first-degree connection for a specific experience or position. To give one you need to outline your professional relationship with the person you are recommending.

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Topics: Social Media, Federal Marketing

Creating the Ultimate LinkedIn Profile: Step 5 – Experience

Posted by Federal Marketing Insights on June 5, 2015 at 7:49 PM

Editors note: This is a guest blog post written by LinkedIn Expert/Trainer & Award Winning GovCon Consultant Mark Amtower.  He is the Host of Amtower Off Center on Federal News Radio.

How many times have you reviewed a profile on LinkedIn, and the “experience” (job) lists only the company name and a job title?

I’ve personally reviewed thousands of LinkedIn profiles and my guess is that at least one-third has no company description or what that person did for the company.  

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Topics: Social Media, Federal Marketing

Creating the Ultimate LinkedIn Profile: Step 4 – Your “Specialties”

Posted by Federal Marketing Insights on June 5, 2015 at 7:08 PM

Editors note: This is a guest blog post written by LinkedIn Expert/Trainer & Award Winning GovCon Consultant Mark Amtower.  He is the Host of Amtower Off Center on Federal News Radio.

LinkedIn used to have a two-part summary: 2,000 characters for the actual summary, then an additional 500 characters for the “specialties,” your business skills. Well over a year ago this function disappeared to those new to LinkedIn, but you can still see them on profiles created before the change.

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Topics: Social Media, Federal Marketing

New Video Series: What Is Working In Marketing To The Government? Part 3

Posted by Federal Marketing Insights on May 12, 2015 at 7:09 PM

In part three of “What Is Working In Marketing To The Federal Government?”, Mark Amtower focuses on the evolution of event marketing with panelists Ralph Renzi, Lisa Dezzutti, president of Market Connections, and Rita Walston, senior director of Client Marketing at immixGroup. 

Here are the topics we discussed inthis informative 9-minute video:

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Topics: Social Media, Federal Marketing

Register Now: Online Chat with Industry Experts Anthony Robbins and Phil O’Reilly from Brocade

Posted by Federal Marketing Insights on April 28, 2015 at 7:07 PM

Register here for free to join Brocade's Anthony Robbins and Phil O'Reilly and Federal News Radio's Custom Media Director Jason Fornicola for a free online chat to discuss The New IP and its role in Federal IT.  Some topics that may be covered include: why there is the need for the New IP, key features, and mega trends happening in Federal IT.

DATE: Friday, May 8th
TIME: 11-11:30 a.m.

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Topics: Thought Leadership, Technology

New Video Series: What Is Working In Marketing To The Government? Part 2

Posted by Federal Marketing Insights on March 25, 2015 at 6:58 PM

In part two of “What Is Working In Marketing To The Federal Government?”, Mark Amtower addresses the concept of thought leadership with panelists Ralph Renzi, Lisa Dezzutti, president of Market Connections, and Rita Walston, senior director of Client Marketing at immixGroup. 

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Topics: Social Media, Federal Marketing

Creating the Ultimate LinkedIn Profile: Step 3 – The Summary as a Story – Your Story

Posted by Federal Marketing Insights on March 19, 2015 at 7:01 PM

Editors note: This is a guest blog post written byLinkedIn Expert/Trainer & Award Winning GovCon Consultant Mark Amtower.  He is the Host of Amtower Off Center on Federal News Radio.

My last post dealt with the opening screen shot of a profile “above the fold,” what someone sees immediately after opening your profile. Doing “above the fold” well gets people interested enough to read further. After people scroll down, the next section they will find is your summary.

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Topics: Social Media, Federal Marketing

Creating the Ultimate LinkedIn Profile: Step 2 - Grabbing the Attention: “Above the Fold”

Posted by Federal Marketing Insights on February 24, 2015 at 7:00 PM

Editors note: This is a guest blog post written byLinkedIn Expert/Trainer & Award Winning GovCon Consultant Mark Amtower. He is the Host of Amtower Off Center on Federal News Radio.

In The Simple Act of Being on LinkedIn is Marketing, I point out the obvious but often overlooked fact that simply being on LinkedIn is marketing yourself and your business.  Because it is marketing, you should be thoughtful and deliberate about each component of your profile.

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Topics: Social Media