Federal Marketing Insights

Do's and Don'ts of Lead Generation

Posted by Gwen Vito on December 30, 2015 at 11:00 AM

Federal customers can spend hours, days and even weeks researching goods and services that meet their needs at their price. Lead generators serve the important function of connecting customers and advertisers. Lead generation is the process of capturing a potential customer who is interested in a product, topic or service. These leads then help to develop the advertiser’s sales pipeline. Since the rise of online and social marketing strategies, this technique has undergone many recent changes. Use these easy-to-follow Do’s and Don’ts of lead generation to improve your marketing plan.

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Topics: Social Media, Marketing Strategy, Federal Marketing, Digital Marketing, Lead Generation, Thought Leadership, Sponsored Content, content marketing, Custom Media, custom content, native content, brand recognition

Five Reasons E-books Improve Your Marketing Strategy

Posted by Gwen Vito on December 23, 2015 at 11:00 AM

E-books are not only a respected source for content, but a powerful marketing tool as well. E-books, as part of a content marketing strategy, can give brands an opportunity to deeply connect with their target audience. E-books are not intended to make money directly but the real profit comes from the consulting and keynotes that result from related leads and thought leadership positioning. 

When executed well, e-books are great tools to increase lead generation, align your business with a topic, build thought leadership, educate your target audience and build brand awareness. 

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Topics: Federal Marketing, Lead Generation, Thought Leadership, Sponsored Content, Big Data, cloud, Microsoft, content marketing, Mark Logic, Custom Media, Cyber, TIBCO, e-book, native content, content alignment, branding, brand recognition

Your 2014 Federal Marketing Report Card: How Did You Do?

Posted by Stephanie Flax on December 17, 2014 at 6:47 PM

Does anyone else feel as if they blinked and 2014 is almost over? The federal government had a busy year with many changes that will carry into 2015 and beyond.  Within agencies there were hirings and resignations, there were midterm elections, and plenty of inclement weather to put many workdays and decisions on hold. We were even on the verge of a yet another government shutdown.

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Topics: Social Media, Federal Marketing, Lead Generation, Thought Leadership

Register Now: Online Chat with Industry and Cybersecurity Experts Mary Mayonado and Bill Kaczor from SAIC

Posted by Jason Fornicola on October 10, 2014 at 6:40 PM

Register here for free to join Mary Mayonado, Vice President and Service Line Director of Cybersecurity and Data Science, SAIC and Bill Kaczor, CyberSecurity Edge™ Product Manager, SAIC for a free online chat to discuss the challenges in managing cyber threats throughout the full cybersecurity life cycle – beyond just compliance requirements.

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Topics: Federal Marketing, Digital Marketing, Lead Generation

Federal Marketing Video: How to Effectively Use Lead Generation

Posted by Ralph Renzi on September 9, 2014 at 6:36 PM

In the next segment of our video series “Best Practices in Communicating to the Federal Government” we explore the hot topic of lead generation for federal marketers. In my interview with Monique Robinson Principal Field Marketing Manager, Public Sector at Informatica we discuss realistic systems and strategies around lead generation.

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Topics: Federal Marketing, Lead Generation

Does Your Federal Marketing Have “Next War-itis”?

Posted by Ralph Renzi on October 25, 2013 at 4:19 PM

The Federal Marketing Insight of the Week is a weekly feature that highlights a topical federal marketing subject. It is meant to be interesting, insightful and a quick read.

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Topics: Federal Marketing, Lead Generation

Three Posts on Federal Lead Generation You Might Have Missed

Posted by Federal Marketing Insights on August 21, 2013 at 3:57 PM

Federal Marketing Insights has recently published three different articles outlining how your company can be more successful with federal lead generation. As more and more companies look at specific metrics to determine successful marketing campaigns, you should consider lead generation as part of your federal marketing mix.  However, in order to be effective, it needs to be done correctly.

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Topics: Federal Marketing, Lead Generation

More Sales From Less Leads: The Art of Lead Capture in 4 Steps

Posted by Jeffrey Wolinsky on May 30, 2013 at 2:34 PM

It seems inevitable that marketing managers get  hooked on trends and try to implement the latest buzzworthy tactics into their own jobs. It should not come as a surprise that those who are trying to promote and persuade have been persuaded themselves to be part of the bandwagon to demand lead generation from marketing vendors.
Lead generation is an amazing tool because it brings together sales and marketing like never before. Lead generation is a sales person’s best friend, turning the cold call into the warm lead and shielding sellers from potential rejection and negativity.  
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Topics: Federal Marketing, Lead Generation

Lead Generation: Three Common Marketing Mistakes

Posted by Ralph Renzi on April 15, 2013 at 2:30 PM


In the world of marketing, the internet and other  digital assets present a  disruptive technology to the traditions of measured marketing. Lead Generation is now both a buzz phrase and a tactic that has incredible benefits when implemented within a well thought out marketing strategy. In many client meetings, I have seen the gamut of lead generation strategies, some very sophisticated and others not. Some strategies are supported by a clear marketing objective, strong brand loyalty, focused lead nurturing systems, and a measured return on investment through the sales funnel. I’ve also seen companies just using the Lead Gen buzz phrase without having a strategic plan, brand presence or lead nurturing system in place.
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Topics: Federal Marketing, Lead Generation