Federal Marketing Insights

Five Reasons E-books Improve Your Marketing Strategy

Posted by Gwen Vito on December 23, 2015 at 11:00 AM

E-books are not only a respected source for content, but a powerful marketing tool as well. E-books, as part of a content marketing strategy, can give brands an opportunity to deeply connect with their target audience. E-books are not intended to make money directly but the real profit comes from the consulting and keynotes that result from related leads and thought leadership positioning. 

When executed well, e-books are great tools to increase lead generation, align your business with a topic, build thought leadership, educate your target audience and build brand awareness. 

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Topics: Federal Marketing, Lead Generation, Thought Leadership, Sponsored Content, Big Data, cloud, Microsoft, content marketing, Mark Logic, Custom Media, Cyber, TIBCO, e-book, native content, content alignment, branding, brand recognition