Federal Marketing Insights

7 Steps to Successful Thought Leadership

Posted by Gwen Vito on January 7, 2016 at 2:00 PM

Thought leadership is a type of content marketing that uses the expertise of people in your organization to solve the biggest problems that face your target audience. When done correctly, thought leadership will position your organization as the leading expert in your business category. It will also create respect and recognition, improve relationships with clients and the community and ultimately improve marketing and revenue-related goals. In this way, thought leadership can be as important to the brand as the product or service that it sells. Follow these seven steps to assure that your thought leaders have the most impact on your audience.  

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Topics: Marketing Strategy, Federal Marketing, Digital Marketing, Thought Leadership, Sponsored Content, content marketing, Custom Media, custom content, native content, brand recognition

Do's and Don'ts of Lead Generation

Posted by Gwen Vito on December 30, 2015 at 11:00 AM

Federal customers can spend hours, days and even weeks researching goods and services that meet their needs at their price. Lead generators serve the important function of connecting customers and advertisers. Lead generation is the process of capturing a potential customer who is interested in a product, topic or service. These leads then help to develop the advertiser’s sales pipeline. Since the rise of online and social marketing strategies, this technique has undergone many recent changes. Use these easy-to-follow Do’s and Don’ts of lead generation to improve your marketing plan.

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Topics: Social Media, Marketing Strategy, Federal Marketing, Digital Marketing, Lead Generation, Thought Leadership, Sponsored Content, content marketing, Custom Media, custom content, native content, brand recognition

Five Reasons E-books Improve Your Marketing Strategy

Posted by Gwen Vito on December 23, 2015 at 11:00 AM

E-books are not only a respected source for content, but a powerful marketing tool as well. E-books, as part of a content marketing strategy, can give brands an opportunity to deeply connect with their target audience. E-books are not intended to make money directly but the real profit comes from the consulting and keynotes that result from related leads and thought leadership positioning. 

When executed well, e-books are great tools to increase lead generation, align your business with a topic, build thought leadership, educate your target audience and build brand awareness. 

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Topics: Federal Marketing, Lead Generation, Thought Leadership, Sponsored Content, Big Data, cloud, Microsoft, content marketing, Mark Logic, Custom Media, Cyber, TIBCO, e-book, native content, content alignment, branding, brand recognition