Federal Marketing Insights

7 Steps to Successful Thought Leadership

Posted by Gwen Vito on January 7, 2016 at 2:00 PM

Thought leadership is a type of content marketing that uses the expertise of people in your organization to solve the biggest problems that face your target audience. When done correctly, thought leadership will position your organization as the leading expert in your business category. It will also create respect and recognition, improve relationships with clients and the community and ultimately improve marketing and revenue-related goals. In this way, thought leadership can be as important to the brand as the product or service that it sells. Follow these seven steps to assure that your thought leaders have the most impact on your audience.  

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Topics: Marketing Strategy, Federal Marketing, Digital Marketing, Thought Leadership, Sponsored Content, content marketing, Custom Media, custom content, native content, brand recognition

Do's and Don'ts of Lead Generation

Posted by Gwen Vito on December 30, 2015 at 11:00 AM

Federal customers can spend hours, days and even weeks researching goods and services that meet their needs at their price. Lead generators serve the important function of connecting customers and advertisers. Lead generation is the process of capturing a potential customer who is interested in a product, topic or service. These leads then help to develop the advertiser’s sales pipeline. Since the rise of online and social marketing strategies, this technique has undergone many recent changes. Use these easy-to-follow Do’s and Don’ts of lead generation to improve your marketing plan.

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Topics: Social Media, Marketing Strategy, Federal Marketing, Digital Marketing, Lead Generation, Thought Leadership, Sponsored Content, content marketing, Custom Media, custom content, native content, brand recognition

Five Reasons E-books Improve Your Marketing Strategy

Posted by Gwen Vito on December 23, 2015 at 11:00 AM

E-books are not only a respected source for content, but a powerful marketing tool as well. E-books, as part of a content marketing strategy, can give brands an opportunity to deeply connect with their target audience. E-books are not intended to make money directly but the real profit comes from the consulting and keynotes that result from related leads and thought leadership positioning. 

When executed well, e-books are great tools to increase lead generation, align your business with a topic, build thought leadership, educate your target audience and build brand awareness. 

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Topics: Federal Marketing, Lead Generation, Thought Leadership, Sponsored Content, Big Data, cloud, Microsoft, content marketing, Mark Logic, Custom Media, Cyber, TIBCO, e-book, native content, content alignment, branding, brand recognition

Register Now: Online Chat with Industry Experts Anthony Robbins and Phil O’Reilly from Brocade

Posted by Federal Marketing Insights on April 28, 2015 at 7:07 PM

Register here for free to join Brocade's Anthony Robbins and Phil O'Reilly and Federal News Radio's Custom Media Director Jason Fornicola for a free online chat to discuss The New IP and its role in Federal IT.  Some topics that may be covered include: why there is the need for the New IP, key features, and mega trends happening in Federal IT.

DATE: Friday, May 8th
TIME: 11-11:30 a.m.

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Topics: Thought Leadership, Technology

The Seven Steps to Becoming a Thought Leader

Posted by Federal Marketing Insights on December 18, 2014 at 6:48 PM

Editors note: This is a guest blog post written byLinkedIn Expert/Trainer & Award Winning GovCon Consultant Mark Amtower. He is the Host of Amtower Off Center on Federal News Radio.

Over the past year or two the concept of “thought leadership” has gained momentum in the government market.  While the concept continues to attract a bigger audience, the actual practice remains elusive to most.

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Topics: Social Media, Federal Marketing, Thought Leadership

Your 2014 Federal Marketing Report Card: How Did You Do?

Posted by Stephanie Flax on December 17, 2014 at 6:47 PM

Does anyone else feel as if they blinked and 2014 is almost over? The federal government had a busy year with many changes that will carry into 2015 and beyond.  Within agencies there were hirings and resignations, there were midterm elections, and plenty of inclement weather to put many workdays and decisions on hold. We were even on the verge of a yet another government shutdown.

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Topics: Social Media, Federal Marketing, Lead Generation, Thought Leadership

Media Training for the Articulate Federal Thought Leader

Posted by Lisa Wolfe on December 10, 2014 at 6:46 PM

Your company’s principles, thought leaders and subject matter experts (SME) all have a something to say. It is important and needs to be heard. But before you begin the media pitching process and before you find the perfect place for your federal SMEs to share their knowledge, experience, advice or future vision, make sure all the elements to a great interview are in place.

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Topics: Federal Marketing, Thought Leadership

Is Your Thought Leader In Business Development?

Posted by Ralph Renzi on December 13, 2013 at 4:33 PM

The Federal Marketing Insight of the Week is a weekly feature that highlights a topical federal marketing subject.  It is meant to be interesting, insightful and a quick read.

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Topics: Federal Marketing, Thought Leadership

FY 2014 Incumbent, Capture or Sub?

Posted by Ralph Renzi on November 8, 2013 at 4:22 PM

The Federal Marketing Insight of the Week is a weekly feature that highlights a topical federal marketing subject.  It is meant to be interesting, insightful and a quick read.

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Topics: Marketing Strategy, Federal Marketing, Thought Leadership

Federal Marketing Thought Leadership with 120 Characters or Less!

Posted by Ralph Renzi on September 12, 2013 at 4:07 PM

The Federal Marketing Insight of the Week is a weekly feature that highlights a topical federal marketing subject.  It is meant to be interesting, insightful and a quick read.

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Topics: Federal Marketing, Thought Leadership