Federal Marketing Insights

Creating the Ultimate LinkedIn Profile: Step 6 – Recommendations and Endorsements

Posted by Federal Marketing Insights on July 9, 2015 at 7:13 PM

Recommendations_and_endorsementsEditors note: This is a guest blog post written by LinkedIn Expert/Trainer & Award Winning GovCon Consultant Mark Amtower.  He is the Host of Amtower Off Center on Federal News Radio.

A “recommendation” can be given to a first-degree connection for a specific experience or position. To give one you need to outline your professional relationship with the person you are recommending.

I suggest giving short, personal, to-the-point recommendations for those truly deserving them. I have been in business more than 30 years and a lot of people have helped me along the way, so I have given more than 300 recommendations to mentors, clients, partners, deserving industry leaders and others.

I think written recommendations carry more weight than “endorsements.”

Before endorsements were added to LinkedIn in 2014, recommendations were more prominently displayed. The number of recommendations a person had was under the headline at the top of their profile.

Now, only a few are displayed under each experience for which they are given. The balance show up near the end of your profile.

Endorsements, a relatively new feature, can be given by a simple click of the mouse. They may also be given for things you don’t do or don’t do well, or things that don’t have any relevance to your position. Unless you change it, they show up in order of most received. If you have 49 recommendations for “project management,” and that is highest number for your categories, it will show up first.

In “privacy and settings,” you can arrange the order in which the endorsements are displayed, and you can eliminate those that are not relevant.

I strongly suggest you select the endorsements that reinforce the skills you bring to the market and arrange them as you wish them to appear on your profile.

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