In part four of “What Is Working In Marketing To The Federal Government?”, Mark Amtower focuses on the impact of mobile devices within the federal government as well the broadcasting effect on reaching government employees. Panelists Ralph Renzi, Lisa Dezzutti, president of Market Connections, and Rita Walston, senior director of Client Marketing at immixGroup, explore these issues.
Here are the topics we discussed in this informative 10-minute video:
- The prevalence of mobile devices among federal decision makers
- Mobile strategy
- The use of applications
- The impact of broadcasting on the federal audience
- Incorporating radio into integrated marketing programs
- The capabilities of WTOP and Federal News Radio
All four experts have unique perspective on using both mobile devices and broadcasting in marketing to federal employees.
This discussion is invaluable for federal marketers deciding how best to utilize marketing tools.
Enjoy this resourceful discussion and learn best practices being applied in today’s federal marketing space!