Federal Marketing Insights

Creating the Ultimate LinkedIn Profile: Step 5 – Experience

Posted by Federal Marketing Insights on June 5, 2015 at 7:49 PM

Editors note: This is a guest blog post written by LinkedIn Expert/Trainer & Award Winning GovCon Consultant Mark Amtower.  He is the Host of Amtower Off Center on Federal News Radio.

How many times have you reviewed a profile on LinkedIn, and the “experience” (job) lists only the company name and a job title?

I’ve personally reviewed thousands of LinkedIn profiles and my guess is that at least one-third has no company description or what that person did for the company.  

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Topics: Social Media, Federal Marketing

Creating the Ultimate LinkedIn Profile: Step 4 – Your “Specialties”

Posted by Federal Marketing Insights on June 5, 2015 at 7:08 PM

Editors note: This is a guest blog post written by LinkedIn Expert/Trainer & Award Winning GovCon Consultant Mark Amtower.  He is the Host of Amtower Off Center on Federal News Radio.

LinkedIn used to have a two-part summary: 2,000 characters for the actual summary, then an additional 500 characters for the “specialties,” your business skills. Well over a year ago this function disappeared to those new to LinkedIn, but you can still see them on profiles created before the change.

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Topics: Social Media, Federal Marketing

New Video Series: What Is Working In Marketing To The Government? Part 3

Posted by Federal Marketing Insights on May 12, 2015 at 7:09 PM

In part three of “What Is Working In Marketing To The Federal Government?”, Mark Amtower focuses on the evolution of event marketing with panelists Ralph Renzi, Lisa Dezzutti, president of Market Connections, and Rita Walston, senior director of Client Marketing at immixGroup. 

Here are the topics we discussed inthis informative 9-minute video:

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Topics: Social Media, Federal Marketing

Register Now: Online Chat with Industry Experts Anthony Robbins and Phil O’Reilly from Brocade

Posted by Federal Marketing Insights on April 28, 2015 at 7:07 PM

Register here for free to join Brocade's Anthony Robbins and Phil O'Reilly and Federal News Radio's Custom Media Director Jason Fornicola for a free online chat to discuss The New IP and its role in Federal IT.  Some topics that may be covered include: why there is the need for the New IP, key features, and mega trends happening in Federal IT.

DATE: Friday, May 8th
TIME: 11-11:30 a.m.

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Topics: Thought Leadership, Technology

New Video Series: What Is Working In Marketing To The Government? Part 2

Posted by Federal Marketing Insights on March 25, 2015 at 6:58 PM

In part two of “What Is Working In Marketing To The Federal Government?”, Mark Amtower addresses the concept of thought leadership with panelists Ralph Renzi, Lisa Dezzutti, president of Market Connections, and Rita Walston, senior director of Client Marketing at immixGroup. 

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Topics: Social Media, Federal Marketing

Creating the Ultimate LinkedIn Profile: Step 3 – The Summary as a Story – Your Story

Posted by Federal Marketing Insights on March 19, 2015 at 7:01 PM

Editors note: This is a guest blog post written byLinkedIn Expert/Trainer & Award Winning GovCon Consultant Mark Amtower.  He is the Host of Amtower Off Center on Federal News Radio.

My last post dealt with the opening screen shot of a profile “above the fold,” what someone sees immediately after opening your profile. Doing “above the fold” well gets people interested enough to read further. After people scroll down, the next section they will find is your summary.

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Topics: Social Media, Federal Marketing

Creating the Ultimate LinkedIn Profile: Step 2 - Grabbing the Attention: “Above the Fold”

Posted by Federal Marketing Insights on February 24, 2015 at 7:00 PM

Editors note: This is a guest blog post written byLinkedIn Expert/Trainer & Award Winning GovCon Consultant Mark Amtower. He is the Host of Amtower Off Center on Federal News Radio.

In The Simple Act of Being on LinkedIn is Marketing, I point out the obvious but often overlooked fact that simply being on LinkedIn is marketing yourself and your business.  Because it is marketing, you should be thoughtful and deliberate about each component of your profile.

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Topics: Social Media

Creating the Ultimate LinkedIn Profile: Step 1- Decide What You Want to Accomplish

Posted by Federal Marketing Insights on January 26, 2015 at 6:53 PM

Editors note: This is a guest blog post written byLinkedIn Expert/Trainer & Award Winning GovCon Consultant Mark Amtower.  He is the Host of Amtower Off Center on Federal News Radio.

There is no doubt that LinkedIn is part of the B2B and B2G ecosystem. With 330+ million members total, 109 million in the U.S. and almost 3.1 million within 50 miles of the WTOP/Federal News Radio studios, we can safely assume it is the business network of choice.

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Topics: Social Media

The Evolution of the Radio Spot – Mixing Federal Content With Advertising

Posted by Mary Kay LeMay Waugh on January 7, 2015 at 6:51 PM

Radio advertising can be an extremely effective medium.  According to the Radio Advertising Bureau, radio reaches 67% of U.S. consumers on an average day and consumers spend 22% of their total media time with radio. Radio is an engaging medium that can generate emotion. From a news consumption standpoint, a recent McKinsey report shows that people spend 92% of their time getting their news from legacy platforms, including radio.

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Topics: Radio Advertising, Federal Marketing

2015 Predictions? Think Cybersecurity.

Posted by Joel Oxley on December 23, 2014 at 6:49 PM

Cybersecurity being a top priority is nothing new. But its growth continues to be.  It’s at the top of the list for the most powerful countries in the world as well as for the hackers who are constantly waging warfare all across the globe. The war continues to escalate.

According to Market Media Research in San Francisco, cyber attacks perpetrated by criminals, hackers and foreign nations against U.S. government networks rose sharply in 2014.  As a result the cumulative U.S. federal cybersecurity market is valued at $65.5 billion for 2015-2020 with a steady compound annual growth rate of 6.2%.

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Topics: Federal Marketing

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