Federal Marketing Insights

3 Things That Will Enhance Your Mobile Marketing Plan

Posted by Gwen Vito on January 19, 2016 at 2:00 PM

In today's on-the-go lifestyle, a majority of people are turning to their mobile devices for all kinds of information. Not only are we using smartphones and tablets for phone calls and texts, but also checking email, using social media, watching videos, listening to music and Internet use. This isn’t limited to just non-government employees, either. Even though feds may have restrictions on what they can access, mobile device usage is up from 80 percent in 2014 to 90 percent in 2015, according to the 2015 Federal Media and Marketing Study by Market Connections.

Consider these three things to maximize your federal mobile marketing strategy.

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Topics: Social Media, Marketing Strategy, Federal Marketing, Digital Marketing, Sponsored Content, content marketing, Custom Media, custom content, brand recognition, Email, Email Marketing, Facebook, Mobile Apps

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