Federal customers can spend hours, days and even weeks researching goods and services that meet their needs at their price. Lead generators serve the important function of connecting customers and advertisers. Lead generation is the process of capturing a potential customer who is interested in a product, topic or service. These leads then help to develop the advertiser’s sales pipeline. Since the rise of online and social marketing strategies, this technique has undergone many recent changes. Use these easy-to-follow Do’s and Don’ts of lead generation to improve your marketing plan.
Topics: Social Media, Marketing Strategy, Federal Marketing, Digital Marketing, Lead Generation, Thought Leadership, Sponsored Content, content marketing, Custom Media, custom content, native content, brand recognition
E-books are not only a respected source for content, but a powerful marketing tool as well. E-books, as part of a content marketing strategy, can give brands an opportunity to deeply connect with their target audience. E-books are not intended to make money directly but the real profit comes from the consulting and keynotes that result from related leads and thought leadership positioning.
When executed well, e-books are great tools to increase lead generation, align your business with a topic, build thought leadership, educate your target audience and build brand awareness.
Topics: Federal Marketing, Lead Generation, Thought Leadership, Sponsored Content, Big Data, cloud, Microsoft, content marketing, Mark Logic, Custom Media, Cyber, TIBCO, e-book, native content, content alignment, branding, brand recognition
Does anyone else feel as if they blinked and 2014 is almost over? The federal government had a busy year with many changes that will carry into 2015 and beyond. Within agencies there were hirings and resignations, there were midterm elections, and plenty of inclement weather to put many workdays and decisions on hold. We were even on the verge of a yet another government shutdown.
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In the next segment of our video series “Best Practices in Communicating to the Federal Government” we explore the hot topic of lead generation for federal marketers. In my interview with Monique Robinson Principal Field Marketing Manager, Public Sector at Informatica we discuss realistic systems and strategies around lead generation.
The Federal Marketing Insight of the Week is a weekly feature that highlights a topical federal marketing subject. It is meant to be interesting, insightful and a quick read.
Federal Marketing Insights has recently published three different articles outlining how your company can be more successful with federal lead generation. As more and more companies look at specific metrics to determine successful marketing campaigns, you should consider lead generation as part of your federal marketing mix. However, in order to be effective, it needs to be done correctly.